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ENGAGE!
Module #1 Setting the Stage: Creating Brand Fanatics
1.1 Welcome to the Course! (14:28)
Course Workbook
1.2 Why Engagement Matters (16:20)
1.3 Why We Consume (14:45)
1.4 The Self (17:23)
1.5 The Brand Story (13:29)
Module #2 Awareness
2.1 Perception (14:11)
2.2 Sensory Marketing (15:29)
Module #3 Interest
3.1 Search (18:59)
3.2 Decision Making (19:17)
Module #4 Desire
4.1 Co-Creation (28:09)
4.2 Social Influences on Desire (23:04)
Module #5 Action
5.1 Product Engagement (22:06)
5.2 Message Engagement (25:53)
5.3 Situational Engagement (42:43)
Module #6 Summary & Path Forward. Meet your Brand Fanatics!
Your path to engagement starts now! (23:26)
Bonus Video: A Basic Market Segmentation Primer (9:19)
5.3 Situational Engagement
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